以下是通过社交媒体代表电子游戏软件的管理人员的指导方针. 它们是由大学传播办公室开发的, 负责监督该大学的官方社交媒体存在,并担任BC省社交媒体委员会主席.
这些指导方针为创建成功的社交媒体渠道和在适当的场合代表电子游戏软件提供了建议, 真实的, 透明的, 安全的方式. 它们还包括对潜在陷阱的警告.
This 页面 is an ongoing project; guidelines will be revised or updated as new social media platforms emerge, best practices evolve, or new concerns arise.
如果您是BC省的社交媒体经理,并且您有建议或问题,请发送电子邮件 social@pugetpullway.com.
社交媒体应该成为更广泛的沟通策略的一部分. Consider the following questions, ideally before you launch a new channel, but even when it is already established.
- What do you hope to achieve?
- Who is your audience?
- What channels would reach them most effectively?
- 你有足够的资源和承诺来运营好这些渠道吗?
- 其他相关部门是否已经在做类似的事情?
- Do you need multiple channels? Would fewer, stronger channels be better?
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-0/bc_accordion_content/tab-0/responsive_columns/col2/bc_image_content/image.img.jpg/1548963649737.jpg)
Instagram的照片: @madisonpolkowitz
监控你的频道上的对话,了解你的受众的喜好, 不喜欢, 的态度, and social media behavior. 永远不要“发完就跑”,让接下来的谈话无人理睬. Regularly check your channels for:
- Comments or inquiries that require a response
- Posts that could be shared
- 应立即删除的令人反感的帖子、垃圾邮件或广告
- Fans or followers that should be blocked (e.g., for spam or violation of site rules)
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-0/bc_accordion_content/tab-1/responsive_columns/col2/bc_image_content/image.img.jpg/1548963571723.jpg)
Instagram的照片: @_juliahopkins
How are others likely to react to the post? 记住,“删除”在互联网上的作用是有限的,所以在每一个帖子之前都要有良好的判断力.
- 帖子可以迅速传播,所以如果有问题,跳过它. (问一问:我是否愿意看到这篇文章因为我的频道而在网上被分享?)
- 另一方面, 一个积极的病毒式帖子可以提升一个账户的形象, 所以要注意那些具有广泛影响力的内容.
- If something touches on a controversial topic (e.g.(政治),它会导致激烈的讨论. Are you prepared for that?
记住,观众可能会对一篇看起来完全积极的帖子有不同的反应.
- 为一本书获奖似乎是一个完美的职位, 但如果这本书的前提涉及一个热点问题, 持不同观点的听众可能会做出回应, sometimes forcefully, 尽管这本书的作者隶属于他们是粉丝或追随者的组织.
- 例子: 一篇关于组织运营政策或实体工厂的积极变化的帖子可能会引起欢呼,也可能会引起那些希望保持不变的人的嘘声.
- 例子: 一些观众会使用任何帖子,他们可以把这个话题带回委屈. If a city wins an award for transportation, 听众可以用它来回应对税收或学校的抱怨.
- 例子: 即使是看似良性的话题也会引起负面反应. “苹果是最好的”这篇帖子将吸引那些同意的人竖起大拇指,而那些喜欢橙子的人则竖起大拇指. This can make for a lively, 热烈的讨论使你的频道充满活力——或者它会出乎意料地变得令人讨厌.
这并不意味着不能发布可能引起潜在分歧的新闻或话题. 而, it means posting should be a considered activity, 社交媒体管理员应该意识到,监控和缓和讨论可能是必要的.
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-0/bc_accordion_content/tab-2/responsive_columns/col2/bc_image_content/image.img.jpg/1548963753231.jpg)
Instagram的照片: @catmcgloin
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-0/bc_accordion_content/tab-2/responsive_columns/col2/bc_image_content_639179113/image.img.jpg/1548965247313.jpg)
Instagram的照片: @mandabolanos
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-0/bc_accordion_content/tab-2/responsive_columns/col2/bc_image_content_1616843182/image.img.jpg/1548965291761.jpg)
Instagram的照片: @fra97_photos
Keep the 页面 fresh, ideally posting daily, 但不要太频繁,否则会占用用户的时间. 一个处于休眠状态的频道可能比根本没有频道更糟糕. Good sources of content include:
- Helpful hints, information, or reminders
- Links to pertinent or interesting campus sites
- 与你所在领域相关的当前或历史事实和花絮
- Awards and achievements
- Congratulations and other good wishes
- Posts from other sites and channels on campus
- Posts of interest from related sites off campus
- Comments on or shares of users' posts
- Campus-related photos
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-0/bc_accordion_content/tab-3/responsive_columns/col2/bc_image_content/image.img.jpg/1548963829002.jpg)
Instagram的照片: @connor_keeley24
不要猜测或推测与大学有关的问题的答案,也不要从未经证实的来源分享与BC相关的信息. 如果它是不准确的,你可能会开始或相信谣言.
- If it's a question, 要么确定并传达正确的答案,要么将提问者转到适当的网站或部门.
- 如果有人在你的网站上发布了不准确的内容,礼貌地纠正它或删除它(如果必要的话)。.
- Proofread posts to avoid typos and errors.
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-2/bc_accordion_content/tab-0/responsive_columns/col2/bc_image_content/image.img.jpg/1548964144317.jpg)
Instagram的照片: @annalisedeal
通常,最受欢迎的内容是精心策划的,而且时间安排得很好. What is your audience talking about? 当? 利用活跃、真实对话的帖子通常具有更高的参与度. 最优秀的社交媒体从业者也知道他们的受众最活跃、最可能在各种平台上看到帖子的最佳时间.
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-2/bc_accordion_content/tab-1/responsive_columns/col2/bc_image_content/image.img.jpg/1548964214767.jpg)
Instagram的照片: @pat_halmphotos
在社交媒体上分享信息是一种公共传播.
- 不要发布与电子游戏软件相关的机密或专有信息, 其工作人员, 学生, 校友, or any member of the University community.
- 不允许粉丝或追随者在公开频道的交流中透露他们的私人信息. Take it offline if necessary.
- 不要过早发布任何校园新闻或信息. If you're not sure, check first.
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-3/bc_accordion_content/tab-0/responsive_columns/col2/bc_image_content/image.img.jpg/1548964327534.jpg)
Instagram的照片: @ibizhao
Cybercrime is real.
- 重置社交账户的默认隐私设置,以控制谁可以看到什么, how information can be searched, and which applications are enabled.
- 为每个网站创建一个强密码,并定期更改.
- 更多关于保护隐私的信息,请访问BC省信息技术服务 pugetpullway.com/security.
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-3/bc_accordion_content/tab-1/responsive_columns/col2/bc_image_content/image.img.jpg/1548964436808.jpg)
Instagram的照片: @mia_mickut
应该定期对你的努力进行评估,以改进内容和策略, as well as to learn more about your audience. Analyze engagement on popular posts, both positive and negative, 看看哪些是成功的,哪些没有达到预期, 并且愿意改变策略,提出新的想法. Social media is a lot of trial and error. It is not a project, but an ongoing effort.
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-5/bc_accordion_content/tab-0/responsive_columns/col2/bc_image_content/image.img.jpg/1548964647189.jpg)
Instagram的照片: @christian.这名
In an event of any emergency on campus, 我们要求所有与大学相关的社交媒体账户不要发布和引导关注者到电子游戏软件的官方账户. 最新消息也将发布在电子游戏软件警察和不列颠哥伦比亚省应急管理频道上.
下面的帖子应该在Facebook和Twitter上使用:“为了了解校园的最新情况, follow @BostonCollege. 谢谢你!.”
电子游戏软件负责社交媒体账户的人应该做到以下几点:
- 删除所有预定的社交媒体帖子,直到危机结束.
- 在推荐粉丝@BostonCollege后,不要在社交媒体上发帖.
- 转发和分享电子游戏软件官方账户以及BC省警察和应急管理账户中有关危机的任何帖子.
- Do not spread unverified facts or posts.
- 如果你不确定如何处理一种情况或职位,请向 social media team.
- 如果你在社交媒体上看到可能对危机或调查有帮助的帖子, 联系电子游戏软件警察局:617-552-4444.
In critical situations, 在公开大学注册的社交媒体经理将通过电子邮件和 社交媒体 Council Facebook 页面.
如果你对电子游戏软件的社交媒体危机沟通计划有疑问, please reach out to Zanna Ollove, ollove@pugetpullway.com.
![Instagram的照片](/content/bc-web/offices/office-of-university-communications/our-work/social-media/guidelines/_jcr_content/bottompar/bc_padded_section/par/bc_tabbed_content/tab-7/bc_accordion_content/tab-0/responsive_columns/col2/bc_image_content/image.img.jpg/1556209579456.jpg)
Instagram的照片: @kristian_singh